|
Con Editorial
Like Politics?
Broadcast Your View for Only $6
Published: August 17, 2008
By NOAM COHEN
Saysme.tv didn’t invent the loudmouth, but, as the company’s logo indicates, it sure hopes to sell him a megaphone
The business plan works like this: Saysme.tv offers a service over the Internet that streamlines the submission process for homemade television advertising and offers cheap slices of cable-TV time — perhaps as little as $6 for a 25-second spot, assuming you are O.K. with appearing on CNN Headline News sometime next week in parts of Charlotte, N.C., in the wee hours.
The hope is to get commissions from the legions of small-time commentators, political bloggers and local advertisers, who may have as strong opinions as T. Boone Pickens on renewable energy, but do not have his millions to bombard the public with them.
Instead, the dream goes, there would be millions of individual commentators placing ads a few at time, market by market, either by uploading their own ads YouTube style or choosing from those already hosted at the site. Let the buckshot bombardment begin.
The Web site is a new example of an online phenomenon once considered powerful enough to have its own buzz word — disintermediation — which has been applied to auctions, entertainment and classified ads.
In the cable-TV advertising version, no longer would placing an ad be expensive and time consuming, with its own arcane rituals and legal boilerplate.
Instead, the path from computer screen to TV screen could be nearly smooth, efficient if you prefer, and in a generally accessible prices range, though more likely to be around $60 than the occasional $6 slot that one can hunt for on the site.
Combined with video hosts like YouTube, large blogging farms like Blogger and homegrown online news sites, perhaps saysme.tv could cause the incisive adage — freedom of the press is guaranteed only to those who own one — to lose some of its bite.
If it all sounds like the cacophony of the Internet, or a busy commercial street on rush hour, is creeping into offline media outlets, saysme.tv’s chief executive, Lisa Eisenpresser, pleads guilty, only she prefers other words: democracy, marketplace of ideas.
“We are trying to push free speech,” she said, while acknowledging that the ads would still have to conform to the cable companies’ restrictions on content. “I’ll put out the cacophony, and the cream will rise to the top.”
Since it is the beginning of the political season, the site, which declines to reveal the number of ads it has handled, has been playing up ads on the strengths and weaknesses of various candidates, and reaching out to the politically committed.
But in some ways, the founders say, those groups don’t use the strongest element of the inexpensive advertising: hyperlocality. Morgan Warstler, the company’s chief marketing officer, said he expected that businesses and civic groups would benefit from speaking to neighbors, and only neighbors.
A bar, working with a beer company sponsor, could promote a local band that is playing in the next few weeks, he suggested. Or, “Your daughter is in the Girl Scouts and there are not a lot of kids in her group,” he said. “It should be easy to go to the Girl Scouts Web site and create an ad and put out the message and get other parents to call.”
The company, which is based in Los Angeles and has about 20 employees, announced in April that it had received an undisclosed amount of financing led by Intel Capital. Ms. Eisenpresser and members of her team come from other well-known stalls in the marketplace of ideas, including infomercials and direct mail.
In essence, Mr. Warstler said, the company was acting as “a very large advertiser” that sells the time it buys to individuals — a vending machine for TV ads, to use the company’s favorite analogy. The business plan includes paying creators of popular ads each time they are shown and rewarding large issue-oriented sites that drive business to the site.
Saysme.tv says it is still working out arrangements with the cable-TV providers to add to the 20 or so cities available on the site. Depending on the cable provider, there can be a minimum of $100 on ad purchases.
“We knew technically we could put it together,” Mr. Warstler said, “but it took a year’s worth of hand-holding. We had to convince the cable companies that we could handle all the details.”
The details he mentioned include complying with Federal Communications Commission rules on tracking who paid for an ad, as well as the more detailed reporting required by the Federal Election Commission for political advertising. So far, saysme.tv ads appear in Comcast and Time Warner markets.
Among the first to step into saysme.tv’s world of self-made, small-scale advertising is a coalition of left-wing bloggers who expect to make a $5,000 purchase in the next week or so in communities in states considered up for grabs in the presidential election, like Ohio, Florida and North Carolina.
The coalition’s first ad was created by an admitted amateur, Mike Stark, the activist director of BlogPac who has made a reputation by confronting right-wing radio talk show hosts and Republican politicians, and taping those confrontations. It accuses the news media of not paying sufficient attention to John McCain’s divorce decades ago and revels in as many of the particulars of that divorce as 25 seconds will allow.
“Bloggers will comprehend what saysme can do,” Mr. Stark said. “This ad, I made at home, with no experience at all. Others will come together to make an ad and people can pay for that ad.”
Mr. Stark is also unabashed in trying to use saysme to manipulate cable news outlets by getting “free advertising” from reports on the coalition’s advertisement — a common tactic among political campaigns whose most controversial ads often barely appear as paid advertising.
“We are still dependent on the larger media to amplify our message — to bring what we are trying to say to the rest of the world that doesn’t read our blogs,” he said.
Ms. Eisenpresser has sought out bloggers and the politically outspoken — while stressing that saysme.tv is a neutral platform open to all parts of the spectrum — as perfect guinea pigs for the business. They represent, she said, the starting point for a “perfect loop.” An ad is conceived by an Internet group and played on TV. It is seen on TV and discussed online, which leads to more TV ads.
Politics, however, is a relatively small part of the TV advertising market. “I think it is going to be $3 billion or $4 billion,” Mr. Warstler said.
“More money gets spent on gum.” Charitable giving, he said, was more than $300 billion last year, and it is that area — as well as religion and advocacy on issues like animal rights and global warming — that could prove more lucrative and dependable.
In the short term, saysme.tv has sought out provocative material to add to its library. It encouraged the makers of the popular online satirical ad “I’m Voting Republican” to cut it into 25-second segments and place them on saysme.tv.
Charlie Steak, the director of the video, says his production company, SyntheticHuman Pictures, negotiated a separate royalty agreement with saysme.tv “because they came to us.”
But he adds: “We wrote it without any intent of making money. We wanted to make a short film that would become a viral video that would cause as many people to think about whether their vote could make America a better place for other people.”
Nonetheless, he said he was pleased with the 25-second versions and happy to be reaching “people who will not have found it on the Internet, who may see it on TV.”
Saysme.tv also produces its own videos — most recently, a pro-Barack Obama ad using a professional skateboarder — that it hopes will break out on the Internet.
“We want to be the place for people to air their grievances, promote their products or beliefs,” Ms. Eisenpresser said. “Come see my kid’s school play, buy my car, protect a women’s right to choose.”
Of course, there is still the freedom to cover your ears.
Revealing photos are becoming passe?
By Sue Zeidler
Culled from Netscape.com
Sep, 2007
LOS ANGELES (Reuters) -
On the Net:
American Puritans
Two decades after a nude photo scandal helped cost a Miss America her title, Americans may be adopting a more ho-hum attitude toward people who bare it all for the cameras.
Some experts say the Evangelical Zeal, Internet and more explicit TV are fostering a more relaxed response by Americans to public displays of bare flesh, even if many people profess to be more conservative.
 Vanessa Anne Hudgens arrives for a screening of 'High School Musical' in Hollywood
Take, for example, the muted reaction to nude photos of 18-year-old Vanessa Hudgens, the star of Walt Disney Co.'s squeaky clean "High School Musical" franchise.
One day after the photos surfaced on the Web last Thursday, Hudgens issued an apology and family friendly Walt Disney Co. said it would continue negotiating her appearance in the third installment of the hugely popular series, one of the most popular programs in U.S. cable TV history.
Some lashed out at her critics.
"Quit moaning and if you have any kind of decent filtering on the computer, kids aren't going to see it," wrote one poster on a media blog Web site at http://acemanonline.wordpress.com.
It's a far cry from the scandal in 1984 when Vanessa Williams, the first black woman named as Miss America, resigned after nude photos surfaced of her and another female model.
"I do think that general attitudes about nudity are becoming more relaxed, but these changes take time, which is why there's still mixed responses," said Paul Levinson, communication and media professor at Fordham University.
"We as a society are finally growing up and it's a healthy thing," he said.
Sex and nudity are also more prevalent on television, especially cable stations. Last week's opening episode of the HBO drama "Tell Me You Love Me," contained at least half-a-dozen sex acts.
DISCONNECT
Robert Thompson, professor of media and popular culture at Syracuse University, agreed attitudes about nudity had "lightened up," but said there was still a huge disconnect between how people feel and what people say.
"While filling in a survey, people will always check off with one hand that there's too much sex and violence in the media, while using the other hand to search for that kind of material," he said.
He cites the furor over Janet Jackson's breast being exposed for a fraction of second at the 2004 Super Bowl as an example of this hypocrisy.
"Of all the things threatening America's youth, I would not have put the exposure of Jackson's breast for less than a second in the top 5,000. I don't think a single young person was damaged by the exposure of that, with the exception of people who may have been fired as a result of it," he said.
Millions of wired youths share private or embarrassing pictures or videos with each other daily on cell phones or social Web sites like Facebook and MySpace.com.
"There's no doubt about it. The Web for the last 10 years, has made more nudity available," Levinson said. "I predict in the next few years, the FCC will be put in its proper place and nudity will be the norm," he said.
Robert Butterworth, a trauma psychologist, says the shock threshold for young people is higher than for adults because baring one's soul and flesh is so common on those sites.
"The line is being blurred. The distinction between what's proper and what's not is constantly changing," he said.
But others say caution needs to be exercised. "Clearly, kids are involved in narcissism and putting photos on the Web, but parents are starting to tell them to be careful. Once it's out there, it's no longer in your control," said Brandon Watson, CEO of IMSafer, which monitors young people's online activity.
"I'm not sure if people are becoming more casual, but in the case of Vanessa (Hudgens), she comes with a lot of brand equity and this was her first strike.
If she was a constant train wreck, her fans may not be as forgiving," he said.
Keira Knightley Shows Off Revealing Dress
LONDON - SEPTEMBER 2007
(Photo by Cate Gillon/Getty Images)
Culled from Netscape.com
Actress Keira Knightley arrives at the UK premiere of the film 'Atonement' at the Odeon in Leicester Square on September 4, 2007 in London, England.
'Atonement' is based on a best-selling novel by Ian McEwan, directed by Joe Wrightand stars James McAvoy and Keira Knightly.
Keira Knightley delighted fans on Tuesday, September 4 at the London premiere of her new film "Atonement" by doing a walkabout and signing autographs.
She also delighted the paparazzi by wearing a silver-gray Rodarte dress with a sexy slash of fabric across the front and a tiara in her hair.
But Knightley got serious with MTV News, telling presenter Shantha Roberts, that she just doesn't understand the media fascination with her weight and private live.
"I don't really understand any of the interest into the other side of it. Maybe that's my fault," she admitted to MTV News.
Knightley added that she has often discussed this with other actors and actresses and believes that it's harder for women than men.
"I don't know why that is," she said. Instead of questions about her low weight, she wants her films to be the focus.
"Atonement," which also stars James McAvoy and is based on the best-selling novel by Ian McEwan, opens on September 7, and Knightley is already being discussed as a possible Oscar nominee for her performance.
"Its getting great reviews people like it, that's really exciting. I think if it got awards that would be wicked but if it doesn't then I don't think it devalues the film," she told MTV News.
... think CHECK OUT THE SOURCES
and what ever other info as I just found this browsing the web!!!
I don't or can't substantiate it.
I think it's kind of like World History, if you didn't know what it was all about you wouldn't believe it either.
Boy, I don't remember hearing more than a minor mention of this, maybe, I think!
I think this needs to be read and then you need to make your own conclusions, I find it very interesting and I stumbled on it looking for hmmmmmmm . . .
Who knows, all I know is it's interesting in the least.
Just maybe it deserves a little attention.
Remember this is only one side of the story but if it happened it's another . . . Education is the Key / Employment is the Answer
This web site information was culled from several sources from around the World
|